เจตนา (jèt-thà-naa) is a Thai word meaning intention — the quiet resolve behind every action, even when the path ahead isn't clear.

It's also the word that reminds me of my mom.

She was warm, selfless, and sacrificial in the way only a mother can be — always putting everyone else first, always making a way even when there wasn't much to work with. She taught me to be intentional about everything I do, to be a good person first, and to trust that the rest would follow. She never had a lot, but she was always grateful. She taught me that contentment and ambition aren't opposites — it's okay to want more for yourself, as long as you build it with purpose.

Growing up, I saw firsthand how quietly money stress can affect a family. So in college, I made a decision: I wasn't going to let that be my story. I started taking my finances seriously — not because I had someone to teach me, but because I had to figure it out on my own.

Tracking my money is what changed everything — suddenly I could see exactly where it was going and make intentional decisions about it. It's what helped me save for my first trip abroad — an internship in Thailand, a country my family always dreamed of visiting together. Going there felt like carrying a piece of her with me.

I built Jettana for anyone who feels the way I did — overwhelmed, unsure where to start, and never really taught how any of this works. You don't need a finance degree. You don't need to be perfect. And you don't need to wait until you 'have more money' — I used to think that too. The best time to start is right now, with exactly what you have. You just need a place to begin.

This is that place.

— Maya 💚